The Work

HCF Health Insurance

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In the middle of a cost-of-living crisis where people are questioning the value of health insurance, how do you demonstrate HCF's commitment to providing the best possible products and service for their members? 

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HCF gives their members so much value, the only thing they have left to give is their ad space.

Carlton Dry

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An iconic Gen Y beer wasn't proving as popular with Gen Z, so we were tasked with creating a new brand platform that would reach a generation who increasingly use absurdism to make sense of the chaotic world they've grown up in. So how do you make them care about a beer that lacks the powerful heritage of many much-loved beer brands that speak to the place they are from?

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You tell its unique provenance story. Carlton Dry - Imported from Drylandia.

Morning Fresh - PZ Cussons

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A cheeky product launch spot for Morning Fresh dishwasher tablets, the brand making the leap from the sink to the dishwasher. We balanced grounded humour with the need for a hard-working product job to show Australians the cleaning power of the new tablets.

HCF Health Insurance

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Post-COVID, the health insurance market was extremely competitive and became saturated with joining offers, with some insurers offering up to 12 weeks free. But not-for-profit fund HCF realised that if they did that, their existing members would need to subsidise this offer to the tune of millions of dollars in premiums. So what could we give away? Stuff from around the office - and we actually did.

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The campaign ran as the first under the new brand platform we created with HCF - We Put Our Money Where Our Members Are.

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Ford Ranger

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Australia's top-selling car had just released a new model, its most versatile yet. To prove that the Ford Ranger is tough enough for any challenge, we took it on the ultimate test drive - right around Australia. The 16,000km journey saw the Ranger being test driven by 16 everyday Australians - surfers, campers, builders, farmers, even nurses got behind the wheel to create a full content series, viewable here.